Τετάρτη 19 Δεκεμβρίου 2018

Παρασκευή 7 Δεκεμβρίου 2018

Issues Brands Can Find Consumer Support On



Morning Consult conducted a survey on what issues consumers support brands aligning themselves with. 

When it comes to civil rights and reforming the criminal justice system, most consumers find a brand more favorable when they advocate for these issues. About six in ten consumers would find a brand more favorable for advocating for civil rights, while about 54 percent of consumers said they would find a brand more favorable if they publicly supported criminal justice reform. 

On the other end of the spectrum, not as many consumers found a brand more favorable when they supported hot button issues like stricter policies preventing abortion. Only about a third of consumers would find a brand more favorable if they threw their support behind that issue.
Infographic: Issues Brands Can Find Consumer Support On | Statista

Τετάρτη 5 Δεκεμβρίου 2018

Tech Heavyweights Dip Into Bear Market

The new small business owner is savvy, online, and not so small.

Παρασκευή 30 Νοεμβρίου 2018

“What are the reasons startups fail?” (cbInsights)



Following the chart is an explanation of each reason and relevant examples from the postmortems.

Τρίτη 13 Νοεμβρίου 2018

The Global Gulf In Fertility rates


A study published in The Lancet last week found that fertility fell dramatically in many countries over the past 70 years but that the global population is still rising. On average, women in 1950 were having 4.7 children in their lifetime on average and by 2017, that had had halved to 2.4 children per woman. During the same period, the global population nearly tripled from 2.6 billion to 7.7 billion. 91 of the countries in The Lancet's study are experiencing a "baby bust" and that means their birth rates have fallen below the levels needed to sustain their population size. 

The total fertility rate at which a population replaces itself between generations without migration is known as "replacement" and the rate stands at 2.05 live births. Nearly half the world's countries are below that threshold, meaning their populations will decline if nothing changes. Most of the countries losing fertility are developed and reasons for the trend include declining childhood mortality, greater access to contraception and more women being educated and heading to work. 

The story is different in the developing world where higher rates of fertility are fueling global population growth. Illustrating the gulf in global fertility, the West African country of Niger has a fertility rate of 7.1 while Japan and Singapore have a rate of just 1.3. The following infographic shows the top-10 countries with the highest rates of fertility worldwide in comparison with a selection of developed nations that have seen their rates plunge since the middle of the 20th century.
Infographic: The Global Gulf In Fertility | Statista

NYT: Be Afraid of Economic ‘Bigness.’ Be Very Afraid.

Τρίτη 6 Νοεμβρίου 2018

Top Shelf Picks: Best Business Books 2018

The Most Culturally Chauvinistic Europeans



Perceived Cultural Superiority
Pew Research asked respondents whether they agree with the statement "our people are not perfect but our culture is superior to others". The following map shows the share of people in different countries considering their own culture to be superior to others and there are certainly some interesting results. Read more.

Πέμπτη 1 Νοεμβρίου 2018

Pay Day



Pay Day 
Amazon is rolling out its $15 minimum wage today. Many of its competitors have hopes of hitting a $15 minimum wage in the near future but have been unable to pursue it as quickly as Amazon. Target's minimum wage stands at $12, Costco's is currently $14 per hour, and Walmart currently has an $11 hourly wage.  Read more.

Τρίτη 30 Οκτωβρίου 2018

Air Pollution in the EU28 countries in 2015



Air Pollution
Looking at premature deaths attributable to the most common killer, particulate matter (PM), there were a total of 422,000 across the EU28 countries in 2015. This infographic shows the countries with the most PM-related premature deaths. Germany is the EU's most populous country so it is probably unsurprising that the most deaths occurred there - 62,300. Read more.

Παρασκευή 26 Οκτωβρίου 2018

Women in Greece take care of the lion's share of the house work



Housework
On average in the EU, 79 percent of women cook and/or do housework each day, compared to only 34 percent of men. The gap is the smallest in Sweden, where 74 percent of women perform these tasks on a regular basis with an encouraging 56 percent of men chipping in, too. The gap in the UK is still significant, where the figures are 85 percent and 49 percent. At the other end of the scale, women in Greece take care of the lion's share of the house work. Here, the 85 percent of women that cook and do housework daily only get assistance from 16 percent of the country's men. Read more.

Δευτέρα 22 Οκτωβρίου 2018

What Influences Gen Xers' Purchase Decisions?


What Influences Gen Xers' Purchase Decisions?
According to the U.S. Census Bureau, the median income of households led by householders aged 35-44 years and 45-54 years are $78,368 and $80,671, respectively, compared to just $62,294 for households led by 25- to 34-year-olds and around $40,000 for even younger householders.
Interestingly, marketing to Gen Xers requires a totally different approach than targeting Millennials, who practically live their entire lives online. According to a poll conducted by YouGov on behalf of MarketingCharts, TV ads and word-of-mouth are the most important purchase influencers for the Generation X, beating any type of paid online advertising by a significant margin. Read more.

Παρασκευή 19 Οκτωβρίου 2018

Here Are 18 Industries Cannabis Is Disrupting CbInsights

National Competitiveness



National Competitiveness
The United States is at the very top of the competitiveness league with a score of 85.6 out of 100, performing well in the categories of Business Dynamism, Financial System and the Labor Market. The World Economic Forum makes the point that one unifying theme of this year's research is that the globe's most competitive economies all have room for improvement. Despite coming first, the U.S. is no exception and it has a lot of work to do in the categories of Institutions, ICT Adoption and Product Market. With a score of 85.6, Singapore had the second-best overall performance, ahead of Germany (82.8) and Switzerland (82.6). Read more.

Τρίτη 16 Οκτωβρίου 2018

Where Over Half Of Births Are Caesarean. Notice: the poorer and the less educated the country the more c-sections


Notice: the poorer and the less educated the country the more c-section
Where Over Half Of Births Are Caesarean 
Even though a C-section can be a life-saving procedure for both mother and baby, it does come with risks and can lead to complications, particularly when it comes to future births. In at least five countries, over half of all births are delivered by C-section. The following infographic provides an overview of the countries with the highest rates in comparison with the United States. The Dominican Republic comes first with 58.1 percent of all births delivered via the procedure, followed by Brazil and Egypt who are tied on 55.5 percent. In the United States, the rate is far lower but still a relatively high 32.9 percent. Read more.