USEFUL RESEARCH FOR MARKETERS

More Likely to Vent Than to Recommend? According to new research conducted by the Temkin Group, people tend to share their customer experiences with others, be it in person with friends or family, on social media or elsewhere. Interestingly, the tendency to publicly comment on an experience with a certain company is stronger when the experience is negative. 34 percent of the consumers surveyed by the Temkin Group stated not to have told anybody about a very good experience with a company recently while only 27 percent kept a very negative experience to themselves. Read more.