GLOBAL CONSUMER SURVEY 2018 Most Important Factors When Buying a Car

Statista Global Consumer Survey 2018 Buying a car is for many, one of the biggest purchases they will ever make. There are a lot of factors to consider in choosing the right one, but which are prioritized by potential buyers in the United States? According to data from Statista's Global Consumer Survey 2018, at the top of the checklist are safety and fuel efficiency. With 65 and 64 percent respectively, these two characteristics easily outpunch brand loyalty, with only 29 percent saying this was a top priority when shopping around.