Online Grocery Shopping

Click or Mortar? Over the past 20 years, e-commerce has steadily risen in size and reach. According to the U.S. Census Bureau, e-commerce sales accounted for roughly 10 percent of total retail sales in the U.S. last year, with some categories seeing a significantly higher share of online sales. Groceries have traditionally trailed other retail categories in the transition to e-commerce and, according to estimates from Kantar Retail, they will continue to do so. Read more.

Ready for Take-off? While grocery sales have been slower than other retail categories in moving online, a recent forecast by Kantar Retail suggests that we might see some significant movement over the next few years. Having grown from $3 billion to $20 billion between 2009 and 2017, Kantar expects online food and alcohol sales to grow by another $35 billion within the next four years to reach $55 billion by 2021. Read more.