Τετάρτη 19 Δεκεμβρίου 2018

Παρασκευή 7 Δεκεμβρίου 2018

Issues Brands Can Find Consumer Support On



Morning Consult conducted a survey on what issues consumers support brands aligning themselves with. 

When it comes to civil rights and reforming the criminal justice system, most consumers find a brand more favorable when they advocate for these issues. About six in ten consumers would find a brand more favorable for advocating for civil rights, while about 54 percent of consumers said they would find a brand more favorable if they publicly supported criminal justice reform. 

On the other end of the spectrum, not as many consumers found a brand more favorable when they supported hot button issues like stricter policies preventing abortion. Only about a third of consumers would find a brand more favorable if they threw their support behind that issue.
Infographic: Issues Brands Can Find Consumer Support On | Statista

Τετάρτη 5 Δεκεμβρίου 2018

Tech Heavyweights Dip Into Bear Market

The new small business owner is savvy, online, and not so small.