WHO MAKES WHICH PURCHASING DECISIONS (STATISTA)

Statista Global Consumer Survey 2018 When asked in which categories they personally make the purchasing decisions, there were some clear splits between men and women. The largest gap was for daily consumer goods such as food and drink. 81 percent of women said they make the decisions in this area, compared to 65 percent of men - a difference of 16 percentage points. On the other end of the scale, men are apparently more often in the driving seat when it comes to buying a vehicle. In this category, 50 percent of women and 64 percent of men said they made the decision themselves. Read more.