THE MOST VALUABLE BRANDS 2017

The Corporate MVPs Apple's brand value has taken a dive according to Brand Finance's "Global 500" 2017 report. "Apple’s evangelists are beginning to lose their faith", the report's authors suggest. One reason being that Apple has failed to maintain its technological advantage and new devices just haven't caught on with consumers like earlier gadgets did. Its value has dropped 27 percent year-on-year. This leaves Google as the MVP of the brand world with an estimated worth of close to $110 billion (+24 percent).