The Most Innovative Companies: An Interactive Guide INNOVATION & GROWTH DECEMBER 2015 (BCG)

https://www.bcgperspectives.com/content/interactive/innovation_growth_most_innovative_companies_interactive_guide/

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IN THIS REPORT

• In BCG’s tenth annual global survey of the state of innovation, 79% of respondents ranked innovation as a top-three priority at their company,

• Respondents seek to speed up their processes and embrace new technologies, and they see well-run, lean processes as essential to success.

• Excellence in the systematic pursuit of adjacencies is a characteristic common to companies that have consistently appeared on BCG's list of the most innovative companies.

 

Most Innovative Companies 2015

• Innovation in 2015 
• The Rising Need for Innovation Speed
• Strong Innovators Are Lean Innovators
• Enabling Technology-Enabled Innovation
• The Prerequisites of Profitable Adjacent Growth
• An Interactive Guide

Innovation continues to rise in importance. In The Boston Consulting Group’s tenth annual global survey of the state of innovation, 79% of respondents ranked innovation as either the top-most priority or a top-three priority at their company, the highest percentage since we began asking the question in 2005, when 66% said innovation was their top or among their three top priorities. (See Exhibit 1.) At the same time, science and technology continue to be seen as increasingly important underpinnings of innovation, enabling four attributes that many executives identify as critical: an emphasis on speed, well-run (and very often lean) R&D processes, the use of technological platforms, and the systematic exploration of adjacent markets.

The importance of these four attributes—and of science and technology in general—is not new. Looking back over our surveys of the last ten years, we see that the companies that made the list of the 50 most innovative companies in at least nine out of ten of them—Apple, Google, Microsoft, Samsung, Toyota, BMW, Amazon, IBM, Hewlett-Packard, General Electric, Cisco Systems, Nike, Sony, Intel, Procter & Gamble, and Walmart—are all strongly associated with many of those capabilities.

The 50 Most Innovative Companies