Δευτέρα 22 Οκτωβρίου 2018

What Influences Gen Xers' Purchase Decisions?


What Influences Gen Xers' Purchase Decisions?
According to the U.S. Census Bureau, the median income of households led by householders aged 35-44 years and 45-54 years are $78,368 and $80,671, respectively, compared to just $62,294 for households led by 25- to 34-year-olds and around $40,000 for even younger householders.
Interestingly, marketing to Gen Xers requires a totally different approach than targeting Millennials, who practically live their entire lives online. According to a poll conducted by YouGov on behalf of MarketingCharts, TV ads and word-of-mouth are the most important purchase influencers for the Generation X, beating any type of paid online advertising by a significant margin. Read more.

Παρασκευή 19 Οκτωβρίου 2018

Here Are 18 Industries Cannabis Is Disrupting CbInsights

National Competitiveness



National Competitiveness
The United States is at the very top of the competitiveness league with a score of 85.6 out of 100, performing well in the categories of Business Dynamism, Financial System and the Labor Market. The World Economic Forum makes the point that one unifying theme of this year's research is that the globe's most competitive economies all have room for improvement. Despite coming first, the U.S. is no exception and it has a lot of work to do in the categories of Institutions, ICT Adoption and Product Market. With a score of 85.6, Singapore had the second-best overall performance, ahead of Germany (82.8) and Switzerland (82.6). Read more.

Τρίτη 16 Οκτωβρίου 2018

Where Over Half Of Births Are Caesarean. Notice: the poorer and the less educated the country the more c-sections


Notice: the poorer and the less educated the country the more c-section
Where Over Half Of Births Are Caesarean 
Even though a C-section can be a life-saving procedure for both mother and baby, it does come with risks and can lead to complications, particularly when it comes to future births. In at least five countries, over half of all births are delivered by C-section. The following infographic provides an overview of the countries with the highest rates in comparison with the United States. The Dominican Republic comes first with 58.1 percent of all births delivered via the procedure, followed by Brazil and Egypt who are tied on 55.5 percent. In the United States, the rate is far lower but still a relatively high 32.9 percent. Read more.